Empty Lemon · Digital PR
Find the story in what you already know
Your business already has expertise worth sharing. Empty Lemon helps turn it into useful stories, credible commentary and relevant media pitches, making more of what you know.
From a business launch to an expert response to a developing story, we connect what you know with the questions your audience is asking.
Discuss your Digital PR project →A clear story, backed by substance
Your business may have specialist knowledge, customer insights or a different way of solving a familiar problem. The challenge is turning that material into a story that makes sense beyond your own website.
We help define the message, check the evidence and explain why it matters to a particular audience. That gives outreach a purpose and gives interested readers a useful next step when they reach your site.
Digital PR support shaped around your business
Story development
Identify the strongest angle in a launch, milestone, service or piece of research. We separate the facts from the sales language and build a clear story around what is useful or new.
Expert commentary
Develop focused comments, spokesperson biographies and supporting background. Help your experience come through in language a journalist and their readers can understand.
Press materials and outreach
Prepare a press release, tailored pitch or briefing, then research relevant publications and approaches. The format follows the story: a short, well-timed comment can be more appropriate than a full release.
Content that supports the story
Create or improve the guide, service page or supporting explanation readers need after seeing coverage. Coordinate the message with your wider marketing activity.
What you can expect from a project
We agree the work before it begins. Depending on the brief, that may include an audience and publication shortlist, a campaign angle, written press materials, spokesperson preparation, an outreach plan and a review of responses.
We also agree what success will mean for you: relevant coverage, useful conversations, referral visits or enquiries. Coverage and links are editorial decisions; we do not promise a particular publication, ranking or number of backlinks.
How we approach Digital PR
- Understand the brief. Establish what you want to be known for, who you need to reach and which claims you can support.
- Find and prepare the story. Shape the angle, gather the supporting facts and agree the spokesperson and approval process.
- Make the approach. Tailor the material to relevant publications and opportunities, with proportionate follow-up.
- Review and build on it. Assess the response, record the useful outcomes and identify what the next piece of activity should change.
Dealing with negative coverage?
When a difficult story needs a response, start with the facts and the people affected. Our crisis management support helps you prepare a clear position, handle media enquiries and communicate the action you are taking.
Questions about working together
Do we need a press release?
Only when there is a clear announcement to make. Expert commentary, a useful guide or a focused pitch may be a better fit. We start with the story and choose the format afterwards.
Can you guarantee media coverage or links?
No. Editors decide what to publish and whether to include links. We focus on relevant angles, sound evidence and useful material rather than promising outcomes we cannot control.
Can Digital PR help our search visibility?
It can support a stronger online presence by introducing people to your expertise and directing interested readers to useful content. Search performance also depends on your website, competition and other factors. We treat PR as part of the wider picture.
What do you need from us to get started?
A short outline of your business, the audience you want to reach and any launch or timing constraints. Existing research, examples, customer questions and an available spokesperson are useful starting points. We can then agree a realistic scope and quote.
Explore the approach
Make more of your expertise
Tell us about your business, your expertise and the audience you want to reach. We will discuss where Digital PR could fit and what the first piece of work should cover.
Talk to Empty Lemon →Or email [email protected]