Marketing
How to Build a 90-Day Marketing Plan a Small Team Can Deliver
A small team’s marketing plan needs to fit the time and resources available. A long list of channels can make the plan look ambitious while…
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Digital PR & marketing insights
Practical guides to digital PR, marketing and building a stronger online presence.
Marketing
Two Brands, One Business: What Padel Breaks and Padel Holidays Show About Brand Positioning
When a business expands, its marketing has to explain more than what is new. Customers need to understand how the new offering relates to the…
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Marketing
What Should a Service Page Explain Before Someone Enquires?
A service page should help someone decide whether your business is a sensible fit for their needs. That means explaining the offer clearly enough for…
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Digital PR
How to Measure a Digital PR Campaign Beyond Counting Coverage
A collection of press mentions shows that a campaign produced coverage. To understand its value, you also need to ask who the coverage reached, what…
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Marketing
How to Write a Business Case Study That Helps Customers Decide
A useful business case study helps a prospective customer understand how you work and whether that approach suits their situation. It explains the problem, the…
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Digital PR
How to Find a PR Story in the Work Your Business Already Does
Your next PR story may start with something your team has stopped noticing: a recurring difficulty, a practical change or an unusually revealing question. People…
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Marketing
Marketing Two Related Brands Without Confusing Customers
Two related brands can give a business room to serve different audiences or present different offers. They can also leave customers wondering whether the websites…
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Marketing
Using Customer Enquiries to Find Content Ideas
Customer enquiries reveal where people need help before they can make a decision. A question about what is included, how long something takes or which…
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Digital PR
What Makes a Pitch Relevant to a Journalist?
A relevant pitch gives a journalist a reason to consider a story for the people they serve. That reason may be a local consequence, a…
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Digital PR
How to Turn Business Expertise into Useful Media Commentary
A business spokesperson earns attention by helping people understand something that matters to them. A job title can establish who is speaking, but the value…
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Digital PR
How to Connect Media Coverage with a Useful Website Journey
Someone arriving from an article has a particular question or interest. Your website should continue that subject clearly enough for them to understand what the…
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Marketing
How to Keep Content Approvals Moving in a Small Team
Content can stall when several people review a draft but nobody knows whose decision is final. Conflicting comments accumulate, a factual query remains unanswered and…
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Marketing
What to Include in a Marketing Brief for an Agency
A useful agency brief explains the situation and the help you need. It provides enough context for an agency to ask informed questions, assess the…
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Marketing
How to Write FAQs That Answer Real Buying Questions
A useful FAQ answers a question someone is likely to have before choosing or using a service. It can clarify a detail, explain a condition…
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Marketing
How to Audit Existing Website Content Before Writing More
Before adding another article, check what the website already explains. Useful material can become difficult to find, service information can drift out of date and…
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Marketing
How to Turn One Useful Guide into a Month of Content
A well-developed guide can support several smaller pieces of content. Each should give someone a useful answer in the format they are using, while making…
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Digital PR
What to Do After Your Business Gets Media Coverage
Publication creates a new set of tasks for a business. Someone needs to check the article, handle resulting questions and decide how the company will…
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Digital PR
How to Use Small Business Data Responsibly in PR
Business records can reveal an interesting aspect of a specific activity. Enquiry themes, product requests and documented operational changes may help explain an issue that…
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Digital PR
How to Prepare for a Journalist Interview
A useful interview starts before the journalist asks the first question. The spokesperson needs to understand the subject, prepare the facts and know what they…
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Digital PR
When Does Your Business Need a Press Release?
A press release is useful when you have a defined development to announce and verified information that helps someone report it. A new service, a…
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Digital PR
How Digital PR Boosts Visibility for Golf Resorts
In an increasingly digital world, golf resorts must leverage digital public relations (PR) strategies to increase their visibility and stand out in the competitive hospitality…
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Online Reputation
How to Improve Your Online Reputation Effectively
In today’s digital age, your online reputation is more important than ever. Whether you’re a business owner, a professional, or an individual, how you are…
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Digital PR
Top 7 Digital PR Strategies for Businesses: Boost Your Online Presence
In the modern digital landscape, a well-planned digital PR strategy can significantly enhance your business’s online visibility, credibility, and engagement with customers. Digital PR goes…
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Business
Top 7 Marketing Strategies for Startups: Boost Your Growth and Visibility
Startups face unique challenges in marketing, from limited budgets to a lack of brand recognition. However, with the right strategies, startups can overcome these obstacles…
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Digital PR
What Are Effective Digital PR Strategies for Brand Awareness?
In today’s digital landscape, building and maintaining brand awareness is crucial for businesses. Digital PR, an evolution of traditional public relations, integrates SEO, content marketing,…
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Digital PR
What Is Digital PR?
In the ever-changing world of technology, the concept of digital public relations (PR) is quickly becoming a critical component of success in any industry. Like…
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Digital PR
What Is Consumer PR
Consumer PR is a type of public relations practice that focuses on engaging with the public to build, maintain, and uphold strong relationships with consumers…
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